Your website is your dream employee.
When you dare to dream, you see him clearly. The employee you’ve always wanted on your sales team.
He brings in new customers and keeps in touch with old ones.
He earns the trust of prospects and suppliers.
He answers inquiries, sells your products, and promotes your specials.
You only needed to train him once. Now, he consistently does everything you taught him to do.
Better yet, he works 24 hours a day, 7 days a week. He works on weekends. He works on holidays. He never gets sick, tired, or unmotivated.
You don’t have to pay him for overtime. You don’t even have to pay for his insurance or contribute to his retirement plan.
You don’t have to keep thinking of ways to make him happy, because he’s perfectly content working for you in the years to come.
The employee of your dreams is already working for you.
The problem is, you haven’t trained him yet.
Is your website just… sitting there?
It can be frustrating when you’re not getting the results you need from your website. After all, you spent your time and money on it. Why isn’t it working?
There may be a number of reasons.
Maybe your website doesn’t reflect you.
Your business has changed.
If your business or profession has changed considerably, it’s time for a redesign.
- Did you start with a personal blog and end up with a consulting business?
- Did your artwork showcase turn into a professional illustration portfolio?
- Did you start a solo business that you’ve since turned into a company?
If your website doesn’t represent you or what you do, your online marketing ends up unfocused. Potential customers may be confused about what you do. They may just choose a competitor whose business is clearer.
You have new goals. So get a new website to help achieve them.
Your branding has changed.
Your brand involves your business’s personality. How customers perceive you. What you’re known for. Who your target market is. What makes you different.
Branding is usually done through the company name, logo, colors, fonts, writing style, visual web design, and more. A good brand delivers its message clearly, confirms your credibility, creates an emotional connection, motivates people to buy, and inspires their loyalty.
People often talk about “building your brand.” That’s because your brand grows and changes with your business. If you don’t have the same brand you had when you launched your website years ago, your website should reflect that.
Maybe your business used to be a fine-dining Italian restaurant, and now it’s a down-to-earth pizza place. Maybe you used to design cakes for children’s birthday parties, and now you do it for weddings.
Either way, your website shouldn’t reflect who you were before. It should reflect who you are now, and who you want to be.
Maybe your website is ancient.
Your design is outdated.
A customer can instinctively tell when a website is outdated. Here are some of the signs:
- The content is crammed into a narrow area. This was done back in the day to support 800×600 monitors, which were the norm.
- The font is too small. It didn’t seem that small back then, since we had lower resolutions.
- Some of the scripts don’t work. Standards were much looser before. Some old websites even malfunction when scripting is turned off in the browser. Yikes!
- Images look dated in terms of image content, clarity, and look and feel. They’re usually smaller and of lower image quality.
- There are distracting animated elements everywhere. They might have been cool before, but now they turn off visitors faster than you can say “flash.”
One thing’s for sure. if you want to attract new clients, you need a redesign.
You need to appeal to your target market with rich design, clear images, a clean layout, the right font size, smooth scripts, and a user-friendly design.
Furthermore, you need to be credible. It’s hard to earn people’s trust if all they can see is a website with a blast-from-the-past design. The more people trust you, the more they’ll buy from you.
Your technology is clunky.
- Do you rely on a webmaster to add new pages to your website?
- Are you tired of having to send emails, spend money, and wait for your webmaster with every content revision?
- Are you deathly afraid of messing with the markup in case you break the site?
It’s time for you to get a content management system.
With a CMS, you can add, edit, or remove content yourself. While static websites still have their place, a CMS website is a must if you plan to add new content regularly, or if you’d like to reduce maintenance costs over the long term.
A CMS helps you:
- Lower your costs. You no longer have to hire a webmaster for every update.
- Save time. No need to learn HTML. No need to communicate with your webmaster and wait for a response.
- Do more with your website. Start a blog. Allow readers to get new comment notifications by email. Put up a maintenance notice when you’re making changes. Track your statistics. Generate automatic sitemaps. Let readers share your pages on social media. If you have a CMS, all these and more are possible.
Maybe your website just isn’t good enough.
A well-designed website is no mean feat. It involves plenty of elements that work individually and together to make it succeed.
- The website needs to be user-friendly.
- The text needs to be easily readable.
- The layout needs to be clean.
- The navigation should make it easy for people to find what they’re looking for.
- The calls to action should be clear, compelling, and deliberately designed to lead exactly where you want your visitor to go.
- The design should suit your brand image.
- The website should make you stand out from your competitors and be appropriate for your industry.
- If the website has a community aspect, it should encourage participation.
- The code and content should be optimized for search engines.
- If you have a social media campaign, the website should help, not hinder, and the content should be easy for people to link to and share.
- The copy should encourage action and be written in a tone that’s right for your business.
- The design should make you look credible.
- The code should be clean and comply with web standards.
- The site should load quickly.
- The site should be compatible across different web browsers and environments.
- …And more.
Your website isn’t professional.
If you had a non-professional do your website, it may have been slapped together using what limited knowledge the person had. And maybe this was enough for your business before. But not anymore.
Your website isn’t whole.
If you hired a specialist to do your website, it’s probably very good in one or two aspects, with little attention paid to the others. A specialist graphic designer can design a website that perfect for your business branding, but the content may not be up to par. A specialist PHP developer can create a fast-loading website with clean back-end code, but the design may be the ugliest thing you’ve ever seen. The problem with specialists is that they tend not to look at things comprehensively.
If you want your business to succeed online, it’s time for you to get a comprehensively designed, professionally done, beautifully effective website that will help you get the results you need.
Are you throwing your money away?
If your website is just sitting there, doing little or nothing, you’re throwing your money away.
I don’t just mean the money you spent on web hosting, domain registration, and web design services. I mean the money you’re losing by:
- turning off potential customers with your outdated design
- being unsearchable on search engines because your entire website is in Flash
- confusing clients by not being clear on what it really is that you do
If your website is unsuitable, too old, or just not good enough, then you can’t afford not to have a website redesign. If you want to seriously grow your business, your website needs to grow with you.
And I’m here to help.
Get started now.
Okay, so you know you need a website redesign. The problem is, you’re busy.
After all, you’re running your business. You’re serving your customers, handling production, marketing your business offline, doing the books, opening the store, closing the store, hiring employees, managing employees, answering customer questions, dealing with suppliers… the list goes on.
You don’t have time to deal with the nitty-gritty details of a redesign.
That’s why I’m here.
You’ve been working hard on your business. Don’t stop now. With my help, you can continue to take care of the old things… while also working on the new ones.
You now have an opportunity to make higher profits and work fewer hours.
An opportunity to get more customers, learn more about them, communicate with them, and turn them into repeat customers, lifelong fans, or even eager evangelists of your business.
An opportunity to market your products and services worldwide.
All you have to do is start.
P.S. If you’re not getting the results you need from your website, you may be tempted to wait until it makes you some more money before investing in a redesign.
This is a bit like waiting for customers to enter your restaurant before hiring a chef.
I know I just compared your website to an employee. But technically, a website is inanimate. It can’t fix itself.
Make the investment. You can succeed, but only if you take action.
P.P.S. Get a completely redesigned website that looks good and works effectively—down to the details. Are you ready for successful web design that’s geared toward results? Click here to see what you’ll get.